Past, Present, and Future Life Coaching

If you search online for something, you will most likely come across a life coach website in your findings at a certain point. Life coaching has changed and grown over the years, but what is it, how do you choose a life coach, and what should you be aware of?

Life Coaching in the Past:

About ten years ago, there was a noticeable rise in the popularity of Life Coaching. Most life coaching is marketed as Executive Coaching or Leadership Coaching, and corporations typically use it for staff or individual training. With the introduction of in-house corporate training teams, the demand for Executive Coaches decreased, and many sought new areas to coach in. Since then, life coaches have coached in every aspect of one’s life and then some. Many life coaches specialise in one or two significant areas of life, but many still coach in multiple regions. Initially, life coaches were people who had prior work experience before pursuing coaching. Most Executive Coaches came from the corporate business world and were able to earn a lot of money as an Executive Coach or Leadership Coach. Many of these former Executive Coaches have also become Client Attraction or Marketing Coaches in today’s climate. Their services are still provided to corporations, but primarily to small or solo businesses or individuals.

Now is the time to get life coaching.

Life coaching is now standard and easy to find for businesses and individuals, and it can be referred to as almost anything. There are many life coach training schools today, but the quality of education students receive significantly from school to school. There are no required educational standards that a life coach school must follow/provide, and the life coach industry is unregulated. Anyone can call themselves a Life Coach and start a business buyer. Beware of a severe phrase to remember. There are now a couple of professional organisations, such as the International Coaching Federation, which is working diligently as a professional membership organisation to establish coaching standards, life coach school standards, and look at types of regulations that could benefit the industry and consumers.

There are now between 10,000 and 20,000 life coaches offering their services to customers. A growing number of people are interested in becoming life coaches. Many people want to help others, but many also believe they can make a lot of money while working part-time from home in their PJs. If only it were that simple. Today, the world of a web-based business and everything involved became very complicated, and it is also not as cost-effective in terms of start-up costs.   Many coaches fail because you must be able to manage your own time while working from home. When you work in a business, you have a structure to work within. There is no structure at home except what a person creates, and it is all too easy to be unstructured. Marketing has become a much larger part of life coaching’s daily life than ever before, and many have taken marketing to an incredible level of hard selling. Those ‘coaches’ who provide marketing or small business start-up coaching have created a massive income-generating industry, but it has also seen tremendous competition in recent years.

The Niche Is In:

The current theme in life coaching is a niche, which means that a life coach specialises in a few areas. However, many life coaches are still classified as general life coaches and provide a far wider variety of coaching services. The market puts a lot of pressure on life coaches to specialise and explain that the public prefers ‘specialists’ and is willing to pay more for them. It’s similar to the medical profession in that there are generalists, generalists with a narrower focus, specialists with a broad focus, and specialists with fragile focus topics. So, anyone starting in coaching is advised to find a niche; this could be life coaching, client attraction, marketing, public relations, Christian, organisation, health, financial, or any of the many other areas in which ‘coaching’ is provided.

Why should people try Life Coaching:

Life coaching Basingstoke is an excellent way to stay motivated, focused, gain self-awareness, and strive to achieve their goals. Life coaching focuses on the here and now and moves forward; it is an action-based co-active coaching style that differs from therapy, which focuses on past life events and psychological issues. A life coach should have the necessary academic/work/life experiences and tools to meet the needs of their clients, and if they don’t, they should say so and refer the client to another life coach who does. I recently attempted to establish a referral network at the life coach school I attended so that I and others would know where to refer a customer if I felt their needs could be better met by someone else. Unfortunately, only two other coaches felt confident enough to showcase their abilities – no one else!

In today’s hectic, fast-paced world, it’s common to feel stressed, have little personal support, and find it challenging to achieve your goals or solve problems. Life coaching is an excellent way to assist a person in achieving their goals, resolving issues, and obtaining the necessary support so that life is less complicated and overall improved.

What you should look for in a Coach:

Tips for choosing a life coach for you as a customer include knowing ahead of time what you want to achieve with a life coach and answering how a coach can best work with you and you with them. It’s also a good idea to know how long you’re willing to commit to coaching before you expect to see results, as well as how much you can afford. Investigate various life coach websites, read their articles and newsletters, and look into their education/work/life experience and training. Interview three different coaches – include in the discussion all of your questions about expertise, prices, examples of accomplishments related to your goal. Other possible questions include determining the life coach’s perceived strengths and weaknesses. Be wary if you get the impression that the life coach is ‘telling you what to do’ or pressuring you into goals or avenues that you do not want, and they appear to be more about the coach’s plan than yours.

Life coaching is supposed to be about the customer and what they want to achieve and their learning/growing/achieving style while working toward their goals. It has nothing to do with the life coach. Every life coach’s ultimate goal should be to go out of business. If coaching were done well, fewer people would require it in the long run. ‘Teach them to fish rather than feeding them fish, and they will never go hungry,’ as the saying goes.